Crossing the Blues

Friday, April 22, 2011

PLUS Model Magazine MS Fundraising Party

Veronica Lipscomb, the design maven behind Tru Diva (www.trudiva.com),
announced today that the innovative full-figured clothing brand has
teamed with Plus Model Magazine and famed plus size fashion retailer,
Lane Bryant, to host a sample sale and fashion show, part of the
closing events for the National Multiple Sclerosis Society's Walk MS
Weekend in New York City. Featuring Tru Diva signature cocktails and
decadent pastries by Kissing Cake, a portion of the event's proceeds
will benefit the National MS Society. The fashion show and sample sale
will take place on Sunday, May 1st at Pearl Studios. Festivities begin
at noon.
The press release follows below.




FOR IMMEDIATE RELEASE




CATWALK FOR A CAUSE
Tru Diva Teams With Plus Model Magazine and Lane Bryant To Present
Spring Collection During Walk MS Weekend



NEW YORK CITY – April 21, 2011— Veronica Lipscomb, the design mind
behind plus fashion brand, Tru Diva (www.trudiva.com), announced today
she will host a fashion show and sample sale as part of the official
Walk MS Weekend events in New York City.  Teaming with Plus Model
Magazine and full figured fashion retailer, Lane Bryant, Tru Diva will
showcase pieces from her spring collection as part of the event that
will be taking place at Pearl Studios, located at 500 Eighth Avenue in
Manhattan, on Sunday, May 1st.

“I’m happy to be doing my part to help raise awareness in the plus
community about multiple sclerosis,” says TruDiva’s Veronica Lipscomb.
“A portion of the proceeds from the day’s sales will go to the
National MS Society.”

Launched in 2006, Tru Diva has quickly made a name in the plus size
fashion market by setting itself apart. Known for its innovative and
unique use of colors and styles, Tru Diva and Veronica have earned
tremendous praise from women worldwide in the size 10 and up
demographic.

The National Multiple Sclerosis Society’s mission is to create a
movement toward a world free of MS. Walk MS is the signature
fundraising event for the organization. With over 250,000 participants
in over 600 cities nationwide, the monies raised from these walks
provide essential funding for multiple sclerosis research as well as
programs and services benefitting people who live with the
debilitating disease, their family and friends.

The Tru Diva event will be the closing event for the Walk MS Weekend.
Featuring Tru Diva Signature Cocktails and decadent pastries by
Kissing Cake, festivities will begin at Noon. For a complete schedule
of the weekend’s events or to learn more about Veronica Lipscomb and
Tru Diva, visit www.trudiva.com.



ABOUT TRU DIVA


Accentuating a woman’s contours, and creating flattering lines is only
part of the designer’s recipe, her decidedly contemporary designs are
characterized by an exquisite attention to detail, impeccable
construction and use of rich luxurious fabrics. From bohemian chic to
glamorous evening gowns, Tru Diva has a myriad of fashion for the plus
sized woman. Style, sophistication and sex appeal, make a TRU DIVA.

Empowered with an innate talent of fashion design, Veronica Lipscomb
is making her dream a reality. With encouragement from friends, she
began to design her own clothes and became a stylist catering to a
plus-size clientele. Many women would approach her about where she
purchased her clothing. Once it was discovered she was the designer,
they would request the same outfit for themselves. Through TRU DIVA,
Veronica offers an alternative style to a limited market of fashion
conscious clothing for plus size women.

Do you want to know the Truth? Knowing the truth is only the beginning
– TRU DIVA designs by Veronica L.

For more information, visit www.trudiva.com



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